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6. Minutes

14:30
Anna Zarycka is opening the Warsaw BRT Anna Zarycka is opening the Warsaw BRT

Anna Zarycka (the main Warsaw Business RoundTable organiser, OPI) opens the 2nd BRT and introduces the moderator and experts:

  • moderator: Dr Leszek Chmielewski, National Contact Point; Institute of Fundamental Technological Research, Polish Academy of Sciences
  • Prof. Mieczysaw Muraszkiewicz, Institute for Computer and Information Engineering
  • Prof. Krzysztof Marasek, Polish-Japanese Institute of Information Technology
  • Dr Marek Maniecki, Globema
The Experts The Experts

Anna Zarycka presents the idea of organising BRT by OPI - Information Processing Centre and introduces the ACTeN project goals.

14:35
Words of welcome by Christian Bauer Words of welcome by Christian Bauer

Words of welcome from ACTeN Consortium by Christian Bauer (International Centre for New Media).

14:40
Moderator is presenting the idea of ACTeN BRT Moderator is presenting the idea of ACTeN BRT
Moderator Dr Leszek Chmielewski from Institute of Fundamental Technological Research, Polish Academy of Sciences presents the rules of BRT.

Business Round Table is organised in a form of strongly moderated workshop.
The topic of 2nd BRT is mobile multimedia and mobile telecommunication.
The BRT has two goals: to represent the most useful results of 5FP in the mobile multimedia and to discuss them with businessmen and multimedia producers, to get the information of their needs in multimedia technology and tools and to define the problems.
Dr Chmielewski introduces the 5th and 6th Framework Programmes of UE.
The 5th Framework Program is finished and the 6th FP has already started.
These programmes are strongly oriented on practical use. The profits for participants are: to know the new technologies and tools, to express their needs and to know the need of the others, to have an influence on the research works in 6th FP and to get the contact with experts.

14.50
Dr Chmielewski introduces Mirosaw Brzozowy from the Polish Digital Telephony Ltd - ERA who presents ERA GSM achievements in mobile communication.
ERA GSM is one of three mobile telephony operators in Poland. In 1996 in Poland the mobile telecommunication started. Now there are three GSM operators. The current state of telephony is between the 2G (generation) and 3G mobile telecommunication. The 4G is now researched and tested. The main trends are the growing focus on data transmission and data exchange services (packet transmission), the IP net transmission, the growing role of phone memory and more interactions with the other tools.
Mr Brzozowy is speaking about future trends of mobile telephony Mr Brzozowy is speaking about future trends of mobile telephony

The environment for Java applications in mobile phones and the localisation abilities are also growing. The services of information, games, e-business is getting more popular.
The most important standards in current and future trends are GPRS, EDGE and WLAN. GPRS (transmission to 115 Kb/sec) is commercially implemented for two years and is used in many services, e.g. Internet access. EDGE (do 384 KB) is now getting implemented in USA mostly based on 2G infrastructure. WLAN (to 2Mb) is a rather cheap technology. It can be used complementary to 3G mobile phones - audio/video services. Mr Brzozowy points out when the capacity of net is growing the costs of transmission are getting smaller. The system is developed parallel to growing tool abilities and better use of transmission band. The development of mobile communication depends on economic (cost of service), technical, social (fashion, subculture) factors. The integration with the other tools is very important. As the last part of presentation Mr Brzozowy presents topics of the mobile telecommunication in the 5th and 6th Framework Program - the IST thematic group in 5th and 6th FP, the ambient intelligence conception and new instruments in the 6th FP.

15.00
Dr Chmielewski introduces Mr Maciej Kolodziejczak from RealNetworks, Eastern Europe.
Maciej Kolodziejczak is a Business Partner Manager, RealNetworks, Eastern Europe Realnetworks is a leader in Internet media sector as an implementor of streaming. Streaming is a technology of transmission audio/video signal through IP net with no need of waiting for downloading the file. This technology is the most needed by users of mobile tools (especially phones). Streaming is the most effective way of transmission in IP nets. The one second signal is transmitted as a picture of 176*144*8 bit colour (24,75 Kb). The companies use streaming for internal communication with employees, clients, partners, outdoor users.
Mr Kolodziejczak is showing the live streaming transmission of TVN24 channel on his mobile phone Mr Kolodziejczak is showing the live streaming transmission of TVN24 channel on his mobile phone

Now and future of mobile telecommunication is high quality live transmission.
From 1995 to 2000 investing in streaming was based on the attraction and innovativeness of the product, in 2000-2002 investors were focusing on the position on the market, from now the investment is giving profits.
During his presentation Mr Kolodziejczak demonstrated the signal of TVN24 (news and business Polish television channel) on his mobile phone. It was the live transmission on GPRS medium, 20kbps signal in RealVideo 8 compression. Every participant could watch it.
The streaming transmission to moblie phone The streaming transmission to moblie phone

15.10
Dr Chmielewski welcomes Krystyna Rudowska, ATVN Academic Internet Television is a new Internet channel with only scientific content. The programs are prepared in the ICM (Interdisciplinary Centre for Mathematical and Computational Modelling) unit of the University of Warsaw and transmitted via Internet all over the world. In the same time the multimedia library with the Internet access is built. The most important task was to solve problems of special conditions of Internet transmission, the compression level, audio/video transmission standards and audience preferences. How to transmit via Internet without any loss of quality? The ATVN transmission uses the RealMedia compression. The quality of broadcast transmission is as good as before the compression.
ATVN Website ATVN Website
The ATVN programs are transmitted in real time on stable hours. After 24 hours the program is available from archives. The average audience (70%) is watching ATVN programs from archives.

Dr Chmielewski is asking the question to Mr Kolodziejczak (RealNetworks): Are there any technical problems the Internet television like ATVN has to face with?
Mr Kolodziejczak: Not every user has the computer with the sound hardware. The other problem is that it is very difficult to get the proper transmission via modem. The streaming is prepared for users of permanent links to the server. The content is only scientific so it will be difficult to attract a broad audience.

15.20
Dr Chmielewski welcomes the expert, Dr Marek Maniecki from Globema Ltd. to give a presentation.

The topic is GIS Data Warehouse - experiences from EDITH Project.
EDITH - European Development on Indexing Techniques for Databases with Multidimensional Hierarchies was a 5th FP research project (1.10.1999 - 30. 11. 2002). The Polish Partner of project was Globema Sp. z o.o (Ltd.). The goal of project was developing and implementing the new method of organisation and accessing to multidimensional data in relational databases.
Dr Maniecki is presenting GIS Data Warehouse Dr Maniecki is presenting GIS Data Warehouse
It was verified in two applications: data warehouse and systems of geographical reserve management. The key was making the commercial product. The MHC/HI Multidimensional Hierarchical Clustering/Hierarchy Interleaving method is a multidimensional hierarchical indexing and grouping of data. The task of Globema was the business analysis - selection of questions, data model definition, design and implementation of two test environments for GIS (Geographical Information System) geographical reserves management.
How can it be used for mobile multimedia industry? It should answer for many questions e.g. how many clients use their mobile phones in one time in one place? What is the geographical situation of the particular area - if the client is going to start his business there? The telecommunication industry implemented the solutions found in the EDITH Project.

15.30
Moderator i s opening the panel discussion Moderator i s opening the panel discussion
Dr Chmielewski initiates the BRT panel discussion with the topic: ''Quo Vadis Multimedia?'' and introduces the presentation held by the multimedia expert Prof. Mieczyslaw Muraszkiewicz from Institute for Computer and Information Engineering.
The multimedia product is a recorded discussion involving many forms of describing/representation of the world. It can use every format - text, image, sound, animation, video, and virtual reality - on every data medium - hard discs, CD-ROMs, DVD, websites etc. The digitalisation of information, unification and integration of media, quick-access memory servers, and the growing role of virtual world in our life has the most important influence on the multimedia development. Why do we like multimedia? Because it is a model of ideal partner - it gives an intimacy (face to face), its is interactive, nice, assertive and in fashion. The multimedia creation and distribution are determined by technology.
Prof. Muraszkiewicz: ''Why do we like multimedia?'' Prof. Muraszkiewicz: ''Why do we like multimedia?''

The production of multimedia is - technically - on the middle level, but the level of content is still low. There is no specific ''language'' for the multimedia but it is on the proper way to describe its own specialisation, especially games, dictionaries, encyclopaedias. The difference between the image and reality are getting less and less clear. The mind of user becomes a computer monitor. The new worlds and orders are discovered - data mining, knowledge discovery. We are going from the culture of creating/recording to the culture of simulation - virtual reality. The diffusion of plots is created by MTV video-clip culture. It stimulates the human perception and sensual exciting but the danger is that the artificial world creates the emptiness and anxiousness.
The interactive avatars are future oh multimedia The interactive avatars are future oh multimedia


Dr Chmielewski introduces the multimedia expert Prof. Krzysztof Marasek from the Japanese Institute of Information Technology Prof. Marasek points out that the most important thing is the communication between the computer and the user. It should be like we are used to contact with the other people. He presents the new projects of the voice processing systems and projects of ''touch transmission'' via mobile tools. In future the most popular will be the interactive multimedia avatars used as an integral part of interfaces.
Prof. Marasek: ''The most important thing is communication'' Prof. Marasek: ''The most important thing is communication''


Dr Chmielewski starts the panel discussion. He asks the experts to express their remarks.
Dr Maniecki agrees with the conception that only profitable actions are developed and the economical factors decide mostly about multimedia development.
Many predictions become false - for example the videoconferences and WAP services are not as popular as it was stated few years ago. But unexpectedly the SMS's are the biggest hit in mobile telecommunication.
The most important thing about the mobile multimedia is the userís privacy. When I use the mobile phone the Big Brother can watch me.
The problem of privacy can become a limit in mobile multimedia development.
On the other hand the mobile multimedia can be very useful in many fields of industry. The mobile tools (image, voice) should be included in the control equipment for example for electrical tools detecting.

Dr Chmielewski described the topics for discussion: the common usage of mobile multimedia, the quality of information and what is more important - technology or users needs. What is the state of technology for now and where we are?
Prof. Muraszkiewicz: ''We haven't got technologies but the technologie have us'' Prof. Muraszkiewicz: ''We haven't got technologies but the technologie have us''


Prof. Muraszkiewicz: ''The fact is, that we haven't got technologies, but technologies have us''. He quoted Neil Postman, British sociologist who said that techniques and technologies are never ideologically neutral. He also pointed the question of privacy - multimedia is named as technology of freedom. He is free to decide of getting into the community of users but he is also free to put the mobile phone down and keep his privacy.

Prof. Marasek:
What multimedia should look like in context of ACTeN acronym - Anticipating Content Technology Needs? The services should be personalised, the content oriented on concrete group of users. The situation now is that the multimedia producers do not focus on the real users needs. The multimedia products should keep the social code, present the content the same way we are used to get from the other people. The current state of technology is not ready yet.
Even the best quality of picture/sound doesn't represent the extraverbal content.

Dr Chmielewski pointed on the topic that should be worked on - the need of keeping user's privacy, the diffusion of real world and simulation. Is it really important in mobile multimedia?

Prof. Muraszkiewicz: As far as it is multimedia online, it is fundamental.

Dr Chmielewski asked if the real world would be replaced by virtual simulation. Do the government have to limit it? Or financially support?

Prof. Marasek: It is similar to Internet, nobody can stop it. The mixed systems (e.g. the special glasses for indoor arrangement) are very useful.

Prof. Muraszkiewicz: It cannot be limited. It is the first chance to create my own complete worlds, to express my mind, my feelings to the others. To answer the question - who I am? Everyone now can express it thanks to multimedia.
Dr Chmielewski: And now the technological aspect. Is the capacity the only technical problem? Are 3G and 4G systems going to satisfy our all needs?
Mr Brzozowy (ERA): The most important problem is cost. Not many points at that, but the real costs are very high. More capacity is more expensive. The technology is higher priority than the user needs and it is wrong. The development of technology should be dedicated to future practical applications.
Mr Kolodziejczak (Real Networks): RealNetworks uses maximally the existing technology.
Prof. Chmielewski: And what if the capacity was better, cheaper?
Mr Ko„odziejczak (Real Networks): If everyone could create the transmission for example 2GB streaming, everyone would have his own television station. The only limit is the cost of hosting.
Prof. Chmielewski: How to browse images? How to index it?
Prof. Muraszkiewicz: It is the question of future.
Prof. Marasek: There is some development in this field. The TV news is converted into text, the films are automatically summarised, but now it is made only as scientific tests.
Prof. Chmielewski: What are the other problems?
Dr Maniecki: Existing technology satisfies many needs but the question is if the people want to pay for that. Everyone is used to free Internet content but it has to earn for itself. Is the television streaming via IP nets profitable?
Mr Kolodziejczak (Real Networks): Yes, TVN24 in the Internet is profitable. In our times the corporations run only the profitable business. The streaming gives the profit for operator in 3-4 months.

16.20
Anna Zarycka (OPI) invites participants for coffee break.

16.30
After the break Dr Chmielewski introduces Renata Soko„owska from Custom Service of the Republic of Poland.
Mrs Sokolowska is presenting the WAP Service of Polish Customs Service Mrs Sokolowska is presenting the WAP Service of Polish Customs Service

Mrs Sokolowska presents mobile services of Custom Service of the Republic of Poland.
The WAP service was implemented in 2001, the SMS and the voice service - in 2002. The updating is constant from every border of Republic of Poland. The content is the current time of waiting on the borders, the money exchange rates and the addresses data of custom offices. The WAP service was awarded with the Golden Website for the best Polish WAP service and with the EuroPrix Award in 2001 in the Mobile Multimedia category.
The Custom Service staff is always looking for the new trends and technologies and is ready to implement it.

Mr Kolodziejczak (Real Networks) is asking the question to Mrs Soko„owska: What is the most popular - WAP, SMS or Voice Service?
Mrs Sokolowska: The SMS is most popular, because it is the cheapest and easiest. Not every phone has the WAP activates and the voice service is available only for the ERA users.

16.40
Dr Chmielewski introduces Mr Dariusz Krupski and Mr Rafal Soin from Learning Lab.
Presentation of Tegrity Software
Tegrity is the system for multimedia education and workshops. The most important is the software. The lecturer doesn't need the mouse, laptop or keyboard for navigate, the special camera notices his hand on the screen. The lecture can be recorded and updated, the camera records it on the hard disc or CD-ROM and it can be further disseminated.

16.50
Dr Chmielewski introduces Mrs Dorota Myko from WINT (Edition House & New Technologies)
Mrs Myko is presenting the World Education Market Mrs Myko is presenting the World Education Market

Mrs Myko speaks about mobile multimedia in context of education and introduces the WORLD EDUCATION MARKET (WEM), the most important education fairs in the world for the education managers. At the WEM many topics are discussed, especially the application of the new media in the education system. Multimedia on CD-ROM, DVD, Internet and transmission via satellites and mobile phones are the platforms that are included in modern education. The most important is to get on the way of new media, new information platform and to make it profitable.

17.00
Dr Chmielewski initiates the concluding discussion: What is the main profit of mobile multimedia?
Moderator is starting the final discussion Moderator is starting the final discussion
Mr Kolodziejczak (Real Networks): You can choose your favourite content. Not everyone can make his own content. At work we have permanent access to the freshest business information.
Dr Chmielewski: If the information has no users it is lost.
Prof. Marasek: The mobile multimedia gives the feeling of participation wherever the user is.
Dr Maniecki: The user should have the choice what he wants to watch what tools he can use.
Dr Chmielewski: What is the most problem of mobile multimedia?
Mr Kolodziejczak (Real Networks): During the panel discussion you were saying that the human mind might become the computer monitor. I think that there is a danger of manipulation. Do you think that the mind manipulating and the remote controlling through multimedia are possible?
Mr Kolodziejczak is asking if there is a danger of mind manipulating by multimedia? Mr Kolodziejczak is asking if there is a danger of mind manipulating by multimedia?

Prof. Marasek: Fortunately, it is not. There are only the projects for paralysed people, who can choose the letters on the screen when thinking about it.
Dr Chmielewski: But there is always the danger of manipulation between the text and its picture in human mind. It is a difference between perception and consumption. Any other problems?
Prof. Marasek: The cost. The cost of terminal, the cost of access. Most of us do not want to pay many times; we want to pay once and never again.
Dr Maniecki: The ability of using. Many people don't know how to use WAP services, so it is not as popular as it was recommended before.
Dr Chmielewski: When I use WAP I feel like reading the newspaper or watching ''Battle of Grunwald'' (one of the most famous Polish painting from 19th century by Jan Matejko) through the keyhole.
Using WAP Moderator: ''Using WAP is like reading the newspaper through the keyhole''

Mr Rafal Soin (Learning Lab): WAP was implemented too early, without the proper market research. For now the most popular mobile service is SMS.
Dr Chmielewski: It was the pressure from the producers, not from users. The producers were pushing on clients. The content cannot catch the technology and the producers ignore the real needs of users.
Dr Chmielewski says that the mobile multimedia is the fascinating topic but the time is running.

17.30
Dr Chmielewski ends the discussion and thanks the participants and organisers.
Anna Zarycka is ending the Warsaw BRT Anna Zarycka is ending the Warsaw BRT
Anna Zarycka (OPI) thanks the experts and participants, invites the participants for the co-operation and contact. She announces the next year BRT and says goodbye.

 
January 6 2009